This is an introduction in to passenger car tyres.

This training starts with the basics and then delves deeper in to BRIDGESTONE tyre technology, like Run Flat Technology, B-Silent, B-Seal, O-Logic, etc…Learn also why Original Equipment Manufacturers (OEM’s) ask tyre manufacturers to brand the tyre with their unique mark and why correct selection is important in order to maintain the correct vehicles DNA performance.

Learn all about the current Bridgestone PC4 line up

From how it is constructed through to its unique unique selling points, and its strenghts when it comes to out performing its competitors! Tyre range will include all Bridgestone products including the Turanza 6, the Potenza Sport and Race, plus the awesome Duravis van range. All summer and All Season technology and features and benefits will be discussed and demonstratedis important in order to maintain the correct vehicles DNA performance.

MAPS’ is a bespoke sales methodology that:

Re-defines how the industry sells tyres to the consumer. Develops Bridgestone customers with the mindset and skillset to sell Premium and promote and grow the Bridgestone brand. Completely changes the conversation Bridgestone customers are having with consumers (‘value, not price’).

This is Alchemist training:

But not as you know it. We build learning experiences that are deeply personal to your company and your people.

Andrew McMillan

Specialises in employee engagement, customer experience and the leadership required to create the link between the two. Previously, he spent 28 years working for the John Lewis Partnership, starting as a management trainee to becoming responsible for customer experience across the department store divsion.

Nigel & Lyn Bromley

Managing relationships and building trust.

Nigel & Lyn will talk about how to cope with the stresses of managing relationships in the moment, and techniques to help you build a genuine trust based relationship with customer, colleagues, and leaders. They’ll take us on a journey about mindset, body language and communications and include some exercises you’ll be able to put into practice and share with your teams.

Bridgestone Presentation.pdf ( 1mb)

Bridgestone Stimulus.pdf ( 10mb)

Building trusted relationships.pdf ( 10mb)

We will be delivering an exciting driving day at Donington Park (Heritage Loop) for all Bridgestone Champions to sample for themselves the features and benefits of the Bridgestone products!

This training starts with the basics and then delves deeper in to BRIDGESTONE tyre technology, like Run Flat Technology, B-Silent, B-Seal, O-Logic, etc…Learn also why Original Equipment Manufacturers (OEM’s) ask tyre manufacturers to brand the tyre with their unique mark and why correct selection is important in order to maintain the correct vehicles DNA performance.

A one day course delivered face to face, to enhance reception staff call answering techniques.

Subjects covered include: Importance of the telephone Common mistakes when taking calls Key skills for effective telephone use: Building rapport, Customer information gathering, Mystery shopper / live calls, Questioning techniques, Understanding customer needs, Overcoming objections, and Closing the call.

Online:

Plan your strategy to capture the hearts, minds, and wallets of today’s eCommerce shoppers. Learn the current eCommerce market trends & how to implement them for your brand. Online tyre shopping has grown in popularity recently. The ease of internet buying and the capability to compare prices and products from many suppliers are to blame for the change in consumer behaviour.

Wrap up and awards

A great way to wrap up the programme and award the Bridgestone Champions with their certificates and awards. A good opportunity to get feedback and check that everyone has a full understanding of the final delivery of the course.